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Rakuten Inc and McDonald's Japan collaborating on electronic payments

Tinuku ~ Rakuten Inc. and McDonald's Japan announced a collaboration using Rakuten Point Card service at 2,900 McDonald's restaurants across Japan starting June 1st. The partnership between a fast food company and e-commerce company Rakuten expanded the scope of its second partnership since December 2008.

Tinuku Rakuten Inc and McDonald's Japan collaborating on electronic payments

The Rakuten technology company and McDonald's branded restaurant company announce the launch of an electronic money co-operation. Rakuten cards can soon be used to pay at all McDonald's restaurants throughout Japan.

This service provides convenience to customers using a wider variety of payment methods. Cooperation for the implementation of electronic money also aims to reduce the use of cash so that restaurant officers will serve more quickly and courteously.

Customers using Rakuten Card or Rakuten Point Card application to pay at McDonald's restaurant in Japan will get one Rakuten Super Point for every 100 yen payment. Rakuten Super Points can be used in various Rakuten services as well as in other McDonald's partner stores starting June 1st.

A campaign program will be held in which customers using Rakuten Point Card at McDonald's restaurant will receive five Rakuten Super Points. Customers will also receive the original Rakuten Point Card free of charge at McDonald's restaurant.

Rakuten Ichiba is Japan's largest e-commerce platform and one of the largest online retailers in the world. It was founded by Hiroshi Mikitani in February 1997 and has more than 10,000 employees worldwide. In 2012 it grossed US$4.6 billion with operating profit of US$244 million.

In 2005, Rakuten acquired a number of companies is Buy.com in the US, Priceminister in France, Ikeda in Brazil, Tradoria on Deutschland, Play.com in the UK, Wuaki.tv in Spain, and Kobo in Canada. The company also invests in Pinterest, Ozon.ru, AHA Life, and Daily Grommet.
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