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DayDayCook raised $8.6 million in Series B fund

Tinuku ~ DayDayCook raised US$8.6 million in the Series B fund. Startup headquartered in Hong Kong on Thursday obtained a venture capital fund of 100 million yuan to expand the business. The latest fundraising is led by Alibaba Entrepreneurs Fund and Hong Kong businessman Adrian Cheng expands valuation.

Tinuku DayDayCook raised $8.6 million in Series B fund

Previous funding valuation is Series A of US$5 million led by 500 Startups, Heyi Capital and MFund, and Series A+ 35 yuan by Alibaba Entrepreneurs Fund in 2016.

The company's chief executive, Norma Chu, first established the DayDayCook platform as a way to record cooking sessions every weekend. It currently has more than 4,500 instructional videos on how to cook step by step each recipe and has been watched 1.6 billion times. DayDayCook raised $8.6 million in Series B fund

Startup was established in 2012 to post recipes on various platforms including Facebook, YouTube, Weibo, Instagram, Youku's Chinese video platform and WeChat's very popular messaging app.

DayDayCook has evolved into e-commerce, selling cookery sauce and cookbooks to the viewers. They also plan to expand offline business by opening a cooking store in a Cheng shopping center owned by Cheng.


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