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Louis Vuitton launches e-commerce in China

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Tinuku ~ Louis Vuitton Malletier has launched an e-commerce page in China. The famous French fashion brand goes to the Chinese e-commerce market on Chinese-language sites. The luxury fashion brand, founded in 1854 and already present in Beijing since 1992, says it offers products made of leather, shoes, accessories, watches, jewelry, luggage and Les Parfums fragrances.

Tinuku Louis Vuitton launches e-commerce in China

The site in China is the 11th e-commerce market for Louis Vuitton since it first appeared in France in 2005. Louis Vuitton seeks to take advantage of the world's second largest luxury goods market after the United States where online sales are dominated by local internet giants.

LouisVuitton.cn accessible in 12 cities are Beijing, Shanghai, Chong Qing, Chengdu, Guangzhou, Shenzen, Hangzhou, Nanjing, Shenyang, Dalian, Haerbin and Wuhan. Other cities will follow to be able to shop at stores that accept payments using Alibaba's Alipay, Tencent's WeChat and UnionPay.

The site allows customers to purchase Louis Vuitton's goods, shoes, accessories, watches, jewelry, luggage and perfumes. China is experiencing a rebound in luxury sales. E-commerce in China has been dominated by local operators including Alibaba Group Holding Ltd and JD.com Inc.

LVMH, Hermes International and others reported an increase in demand this year. The growth of the fashion industry in China is driven by offline sales, while online luxury sales in China are slower because leading brands are trying to maintain exclusivity.

Competition heats up after JD.com in June bought London-based online fashion retailer Farfetch.com for US$397 million and Gucci launched its own e-commerce site this month.

LVMH has updated its wider digital strategy and in May introduced a new multi-brand retail site on 24Sevres.com, while Alibaba Entrepreneurs Fund has invested US$10 million into a Hong Kong-based retailer, Grana.com, in October.

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