Skip to main content

DesignStudio Ubah Brand Singa Liga Premier Ikuti Tren Identitas Minimalis

Tinuku Info ~ DesignStudio secara signifikan mengubah brand Liga Premier Inggris minimalis. Kompetisi utama sepak bola profesional Inggris yang memulai musim 2016/2017 dengan logo hanya kepala singa.

Firma DesignStudio berbasis di San Francisco mengubah logo singa tradisional liga yang telah dikenakan sejak tahun 1992 menjadi bentuk lebih fleksibel. Penyelenggara Liga Premier menugaskan studio menciptakan identitas visual baru "modern dan fleksibel" untuk musim 2016/17 dan seterusnya.

"Kami sangat senang dengan hasilnya bahwa identitas visual relevan, modern dan fleksibel yang membantu kami dirayakan semua orang dengan Liga Premier," kata Richard Masters, direktur manajer Premier League.

info.tinuku.com DesignStudio Ubah Brand Singa Liga Premier Ikuti Tren Identitas Minimalis 1

Desain membuang sejumlah elemen kunci logo lama seperti bola dan tubuh singa. Sebuah mahkota tetap dipertahankan seperti iterasi sebelumnya dari tahun 2007. Penghapusan merek bank Barclays berarti Liga Premier tidak memiliki sponsor utama untuk pertama kalinya dalam sejarah.

"Tujuannya untuk mencapai pergeseran budaya sangat besar bagi Liga Premier dan mengatasi kesalahpahaman tentang organisasi," kata Paul Stafford, pendiri DesignStudio.

"Penelitian kami menyimpulkan pendapat positif tentang Liga, tapi negatif tentang bisnis. Ini tahun pertama brand baru Premier League dan kesempatan untuk menggeser persepsi," kata Stafford.

Logo baru memungkinkan menjangkau khalayak luas. Liga Premier yang disiarkan di 212 negara dan identitas visual harus tampil di stadion, spot iklan, seragam pemain, merchandise, tiket pertandingan, broadcast grafis dan "1 billion Nike footballs".

Untuk mewujudkannya, DesignStudio menyajikan kit lebih luas yang dapat disesuaikan untuk tujuan yang berbeda termasuk versi logo dalam berbagai ukuran dengan minimalisasi teks serta warna latar belakang yang berbeda dan pola terkait.

"Tidak bisa berkomunikasi dengan cara monolitik. Kami memberi Liga Premier toolkit yang memungkinkan untuk beradaptasi dan fleksibel sesuai penggunaan," kata Stafford.

info.tinuku.com DesignStudio Ubah Brand Singa Liga Premier Ikuti Tren Identitas Minimalis 1

info.tinuku.com DesignStudio Ubah Brand Singa Liga Premier Ikuti Tren Identitas Minimalis 1

Sejumlah merek-merek terkenal telah bergerak ke arah desain identitas minimalis dalam beberapa tahun terakhir seiring meningkatnya minat dalam kemasan produk yang lebih sederhana. Pada tahun 2010 Antrepo untuk produk supermarket menjadi salah satu demonstrasi awal tren ini.

Mastercard adalah gerakan terbaru merek yang mengadopsi desain minimalis. Identitas visual baru yang didesain Pentagram mempertahankan lingkaran ikonik merah dan kuning tumpang tindih tapi garis-garis di bagian tengah untuk warna blok oranye.

Comments

Popular posts

Internet users in Indonesia are 143.26 million by 2017, APJII reports

The Indonesian Internet Service User Association (APJII) reports the number of internet users in Indonesia is 143.26 million by 2017. The latest APJII survey concluded that internet users in Indonesia are dominated by people aged 13-18 years and still have internet infrastructure gaps between urban areas and rural.

APJII released the survey results on the penetration and behavior of Indonesian internet users in 2017 where the increase in number compared to the previous year. APJII also enforces age and area categories to map the user penetration levels in the survey. To know the total population of Indonesia is 262 million people.


"Internet users are up 10 million compared to the previous year (2016) of 132.7 million people.The youngest is the highest," said APJII Secretary General Henri Kasyfi Soemartono.

Internet users are dominated by 13-18 year olds and penetration rate is 75.50 percent. The top category is Kalimantan Island which has penetration rate at 72.19 percent, t…

Sony announces blue-chip company for taxi and ride-hailing market

Sony Corp. announced it will be a blue-chip company that jockeyes Japan's taxi and ride-hailing market with a joint venture plan to develop an artificial intelligence-based hailing system. This partnership is conducted between domestic taxi companies and technology companies that see the potential of a profitable Japanese market.

Sony plans to build an AI-based platform with Daiwa Motor Transportation Co Ltd and five other domestic taxi companies. This month, SoftBank Group Corp. and China's Didi Chuxing announced it will hold a business in Japan this year for customized services in the country.


SoftBank is one of the investors in Didi and also the largest shareholder of Uber Technologies Inc. Didi and Daiichi Koutsu Sangyo Co. Ltd. plans to offer taxi services to visitors from mainland China and the company is also in talks with Uber.

Uber CEO Dara Khosrowshahi on Tuesday told investors in Tokyo that Uber should change the way business is in Japan and need to build partnershi…

Zoomcar raised $40 million led by Mahindra and Mahindra

Zoomcar raised a Series C funding of US$ 40 million led by Mahindra & Mahindra. On-demand car rental service headquartered in Bengaluru, Zoomcar Inc, confirmed to have raised new funding including the sale of shares to Mumbai's auto giant Mahindra & Mahindra, where Ford and other investors also took part in the round,

Zoomcar CEO and co-founder, Greg Moran, said the Series C round is still open and can be extended to other investors who will participate in a US$170 million valuation. Mahindra & Mahindra confirmed it has invested Rs176 crore (US$27.5 million) in this latest round which gets 16 percent stake in share.


The latest C Series funding is US$24 million led by Ford in 2016 and an undisclosed investment from China's Cyber Carrier added at the end of the year. Other supporters include Sequoia Capital, Nokia Growth Partners, FundersClub and a number of angels including former U.S. financial secretary Larry Summers and former CFO Infosys T.V. Mohandas Pai.

Zoomc…

Know Various Types of Traditional Indonesian Batik Patterns

Tinuku ~ Various types of batik spread across the archipelago. Batik is art of painting using cloth has a pattern and a special way of making the write or paste on the fabric. By treatment with certain distinctive ways.

Batik is pictorial cloth made specifically by writing or applying wax to cloth and since October 2, 2009 batik has been designated as one of Indonesia's cultural heritage by UNESCO.

Everyone knows batik designs have supernatural powers and each motif worn only by specific users. Parang motif which symbolizes strength and power, should only be worn by rulers and knights. Batik of this type must be made with calmness and patience.


If you do wrong in the batik process, the magical power is lost. The process of making batik is full of philosophical meaning, batik is a meaningful symbols that shows how society thinks maker.

Perhaps you just know only one kind of batik design. But geography and area of Indonesia storing various types of batik motifs depending on region t…

Lawless Garage studio realized wishful VW Beetle Outshine Volksrod canvas pickup and rust body

Tinuku ~ Lawless Garage studio describe wishful thinking about VW Volksrod canvas custom into Photoshop sketch then realized in different artwork form for VW Beetle 1200 1974 that intentionally harvest rust on entire body.