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Agoda.com boosts non-hotel accommodation in Indonesia

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Tinuku ~ Agoda.com targets accommodation upgrades of up to 22,000 units. Agoda is an online platform booking technology company in Asia Pacific having a current 19,500 accommodation portfolio and targeting new accommodation additions up to 22,000 units by 2017 with 80 percent non-hotel accommodation.

Tinuku Agoda.com boosts non-hotel accommodation in Indonesia

"We will continue to increase the number and distribution of accommodation throughout Indonesia. Special non hotel accommodation, consumer interest for non-hotel is seen increasing," said Gede Gunawan, Country Director Agoda.com

"But the market share is still more consumers who are interested in hotel accommodation. We also plan to launch Agoda Home as one of the special features of servicing consumer demand on non-hotel accommodation. The target is until the end of this year," Gunawan said.

Meanwhile, General Manager of AirAsiaGo Darren Goh explained that the tourist market to visit Indonesia is still dominated by Southeast Asian people that most tourists like shopping destinations and cultural attractions.

"For example Yogyakarta is a shopping paradise for Malaysian and Singaporean tourists. Therefore, we are eager to build a shopping-friendly destination in the city," Goh said.

Agoda is a company providing hotel or resort property reservation services online and focused mainly on the Asia Pacific region. The company was founded by Michael Kenny in the late 1990s under the name PlanetHoliday.com.

This business concept is built using the growing power of search engines to fill in the gaps about hotels and travel information. PlanetHoliday is one of the hotel reservation website industries that later grew into a multi-billion dollar business at the time.

Agoda users search for availability of services in 21 languages including Indonesian, Chinese, English, French, Spanish, Japanese and Thai. In November 2007, Agoda was acquired by Priceline Group (NASDAQ: PCLN).

Priceline is based in Norwalk, Connecticut, and to this day also has Priceline.com, Booking.com, Kayak.com, Cheapflights.co.uk, Rentalcars.com, Momondo.com, and OpenTable.com.

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