Airbnb finally opened head office in mainland China

Tinuku ~ Airbnb has been preparing for an open war with local players in mainland China who have never been successful for a foreign internet company. The online marketplace and hospitality services company has selected an operational chief in China to compete with local rivals.

Tinuku Airbnb finally opened head office in mainland China

Airbnb has finally appointed the head of business in mainland China after two years of giant home-sharing companies from entering China's state to boost business in a market dominated by domestic competitors.

China is a huge market where travelers come prefers to travel solo, stay home rather than in hotels and enjoy local food, although accommodation services remain the main thing.

The company appointed Ge Hong, formerly head of Airbnb China's products and engineering, to become a global vice president overseeing business development in the mainland market. Ge is a masters degree of Yale University computer engineering that previously worked on Facebook and Google.

Airbnb enters mainland China by 2015, but the company's development is very slow. Local competitors have provided the same services as Airbnb and have a very strong position. Many cases have shown foreign companies struggling to penetrate the Chinese market.

The opening of an office in the country is expected to build a team that has a 100 percent focus on developing business in China. This appointment is Airbnb's latest effort to increase expansion.

Airbnb has adopted the name "Aibiying" which means "greeting each other with love". The company promises to double its investment and double its local workforce to serve a tourist population that has jumped 146 percent in 2016.