Skip to main content

LINE opened New York outlet to compete WhatsApp

LINE accelerates expansion into North America and strengthens the base of marketing activities to compete with WhatsApp. The mobile messenger service operator headquartered in Tokyo, Naver Corporation, opened a LINE Friends store in the busiest commercial area of Times Square in New York on Tuesday. The strategic move marks the first time an Asian character brand has opened a shop there.

Tinuku LINE opened New York outlet to compete WhatsApp

LINE is famous for bear and rabbit characters continue to have increasing popularity. The most widely used messenger apps in major Southeast Asian countries have secured more than 500 million registered users. The chat platform has the largest base in Japan, Thailand and Indonesia.

The service was established in 2011 and built LINE Friends as a separate entity by 2015 to open more than 80 merchandise stores in 11 countries. But so far failed to expand its online presence in North America by fierce competition with Facebook's WhatsApp.

In July 2016 LINE has a dual list in Tokyo and New York as part of an effort to raise its global profile. This strategy is critical for long growth over the years to find new growth areas in addition to sources of income in Asia.

Marking the one-year anniversary of an initial public offering (IPO), Naver Corporation opened a LINE Friends store in Times Square commercial area in New York on Tuesday to boost its brand identity with its sub-brand characters and look forward to attracting more North American users .

"LINE Friends main merchandise has attracted more than 300,000 visitors since its opening on July 21. New York store openings to accelerate our expansion into the global stage, help extend the victory beyond the main Asian markets," said a LINE official.

The company says this strategy is the first step to launch a series of other mobile services in the areas of shopping, advertising and payment. LINE has also made large digital light-emitting-diode (LED) signals outside the 430-square-meter store that is believed to help shape a strong brand identity for Americans.

"The opening of a flagship store is our first step to increase our global expansion especially into the American market. This is important where LINE Friends characters come from digital media, not from movies or TV," the company official said.

LINE generated 14.6 billion yen (US$132 million) in second-quarter operating profit or up 82.6 percent from a year earlier. In May, Naver established a business structure for its subsidiaries by incorporating SNOW into LINE.

Comments

Popular posts

European Union and ASEAN to restart Free Trade Agreement

Tinuku - European Union (EU) and ASEAN have agreed to restart the process of forming Free Trade Agreement (FTA). Singapore Prime Minister Lee Hsien Loong as ASEAN coordinator for EU-ASEAN relations said on Saturday to build a framework to identify potential sectors to finalize the deal.

Lee also said the EU and ASEAN had agreed to restart the process of establishing a free trade agreement between the two blocs. The EU and ASEAN launched talks towards a pact in 2007 but ignored the process two years later as the EU voted to negotiate bilaterally with each country.


"As coordinators, we look forward to forming a framework to identify where areas where we have the potential to make a deal," Lee said.

"Working on a deal may take longer than the end of the year. But if we can identify where the big opportunities are, our trade-offs, then I hope we will have better success," Lee said.

"One of the things we expect is that European nations are able to manage their soci…

Rolls-Royce plans for flying taxi service

Tinuku - Rolls-Royce Holdings plc has designed a propulsion system for flying taxi and is starting search for partners to help develop a project it hopes could take to the skies as soon as early next decade. British jet engine maker said on Sunday it had drawn up plans for an electric vertical take-off and landing (EVTOL) vehicle which could carry to five people at speeds of up 250 mph for approximately 500 miles.

The company joins a variety of companies racing to develop flying taxis, which could revolutionize the way people travel. Aviation and technology leaders are working to make electric-powered flying taxis a reality, including Airbus, U.S. ride- sharing firm Uber and a range of start-ups including one backed by Google co-founder Larry Page, called Kitty Hawk.


Rolls-Royce’s design will be showcased in digital form at the Farnborough Airshow, which starts on Monday. The company is looking for an airframer and a partner to provide aspects of the electrical system to help commerci…

Britain announced its first launch site for the space market

Tinuku - UK on Monday ran an important leap for the construction of the first vertical launch space launch site. The proposed space port at Sutherland in the north of Scotland has been awarded US$3.3 million in funding by the government-owned UK Space Agency to develop a ground-breaking launch site.

Government Business Secretary Greg Clark Monday launched the start of a Great British Space Age that will see vertically-launched space rockets and satellites take off from the new spaceport. UK Space Agency said it selected the Sutherland site because Scotland is the best place in Britain to reach highly sought-after satellite orbits with vertically launched rockets.


The initial funding will go to Scotland's Highlands and Islands Enterprise agency to develop the Sutherland site which will use a combination of proven and innovative rocket technologies to pave the way for a world-leading spaceflight market.

The UK Space Agency is also making available a new 2.65 million U.S. dollar fund…

Psychoengine studio build Honda GL 200 single-cylinder engine turns into Five Dragons 5-cylinder

Tinuku ~ Studio Psycoengine based in Purwokerto, Indonesia, building works Honda Tiger with a 5-cylinder rotary. Custom motorcycle entitled "Five Dragons" by M Yusuf Adib Mustofa emerged as the Best of the Best Kustomfest 2016 Legend Reborn.