Google: The four criteria an e-commerce winning Southeast Asian market

The e-commerce platform will master the future trading system in Southeast Asia and from today until 2025 is a very important transition period for each company. Google Indonesia's head of e-commerce, Henky Prihatna, said it is not easy for e-commerce operators to survive and compete in the Southeast Asian market until 2025 will address many of the technical challenges they have to go through.

Tinuku Google The four criteria an e-commerce winning Southeast Asian market

Southeast Asia has shown the fastest rapid economic growth in the world in recent decades. The number of middle-class citizens is growing very fast, besides smart phone penetration is also experiencing very rapid growth in encouraging online transactions as the basis for e-commerce business.

The potential of this market is not easy for e-commerce operators to survive and compete given the technical challenges that must be solved. Southeast Asia is a collection of eleven unique countries are Indonesia, Philippines, Vietnam, Thailand, Malaysia, Cambodia, Laos, Myanmar, Brunei, Singapore and East Timor.

The area of 4.5 million square kilometers has 635 million inhabitants and total GDP of US$2,158 trillion separated in a collection of islands with boundaries of forests, rivers and oceans. Every e-commerce operator must have extensive and efficient resources to win the competition.

"There are four e-commerce criteria that will last until 2025," Prihatna said on Tuesday.

First, the e-commerce company should be able to reach quality consumers. Not only reach consumers in big cities, but also reach from tip to tip of the archipelago.

Tinuku.com Google The four criteria an e-commerce winning Southeast Asian market

Secondly, Southeast Asia is a smart market, the company should be able to execute a good purchasing process that starts pre-research, payment until the goods are delivered and reaches the consumer.

Third is fast service. This service can be a post-purchase service. The faster response by e-commerce to the return of goods will encourage buyers feel comfortable to continue shopping at e-commerce services.

"Flexible return is very important, sometimes buyers return goods for no apparent reason, but if the service is provided, buyers feel comfortable because they feel served," said Prihatna.

Fourth is a variety of payment systems. Prihatna said the payment system should be flexible as well as post-sale services. Research conducted by Google and GfK shows transfer payments and internet banking is about customer trust.

"If a buyer feels successful and comfortable with a new payment, they will believe in using it altogether.The concept is the same as post-sale, if the company mastered it all, they could win in Southeast Asia," said Prihatna.

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