Ola and YuppTV partner on LIVE TV for taxi users

Ola Cabs and YuppTV partnered to bring Live TV to Ola Play. Online cab aggregator headquartered in Bengaluru and an internet-based TV service provider based in Alpharetta has launched a linked partnership in ridesharing services. Ola users have easy access to a wide selection of LIVE TVs in different categories such as news, music and public entertainment through YuppTV on Ola Play.

Tinuku Ola and YuppTV partner on LIVE TV for taxi users

YuppTV provides customized content on customer preferences and travel information such as time, destination, and preferred languages to provide a perfect car driving experience on the Ola network.

"We are pleased to announce this partnership that has brought the LIVE TV channel to Ola Play. We are confident of increasing the YuppTV user base and will now make Ola more fun and entertaining the commuters," said YuppTV Founder and CEO Uday Reddy.

YuppTV was founded by Reddy in 2006, while Ola Cabs was founded by Bhavish Aggarwal and Ankit Bhati in 2010. Currently, Ola Play available in six major cities in India are Mumbai, Delhi, Bengaluru, Chennai, Pune and Hyderabad.

"Committing together in ecosystems and partnering with innovative OTT platforms such as YuppTV plays an important role in our efforts to keep the experience intact and relevant for our customers," said Ola Play's Vice President and Chief Ankit Jain.