Robinsons has accumulated $2.7 billion to build e-commerce

Robinsons Retail Holdings Inc. has accumulated more than US$2.7 billion to explore e-commerce. Retail headquartered in Quezon City plans to double the number of supermarkets that ship online orders by 2018.

Tinuku Robinsons has accumulated $2.7 billion to build e-commerce

The giant founded by John Robinson Lim Gokongwei, Jr. it will mandate the second generation of the business empire to compete Alibaba, JD.com and Amazon in Southeast Asia.

Robina Gokongwei-Pe, the daughter of John Gokongwei, said it would speed up their pace as Alibaba, JD.com and Amazon have entered to fight in Southeast Asia which has more than 600 million population. Robinsons will also compete SM Investments Corp. and Ayala Corp. in in the local Philippine market.

"We are seeing exponential growth in online retailing. This is a way to go given the dreadful traffic in urban areas such as Manila and the growing millennium market," Gokongwei-Pe said in a statement.

The online shift had marked the turning point of a conglomerate when it opened its first department store in 1980. The mall remained a landscape that served as a gathering and dining venue. But the development of internet technology continues to erode the offline market.

E-commerce has double-digit growth in 2016 where smartphone penetration is up 180 percent this year. But the Philippines is late in online shopping in Southeast Asia. Tokopedia, Lazada, Blibli and JD.id have taken the largest market share each supported by Alibaba, Djarum Group and JD.com.

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