Star India investing $192 million in digital content

Star India has invested 12.33 billion rupees (US$192.04 million) for digital content over the past six months to dominate the online video market in India. The company is based in Mumbai and is supported by Twenty-First Century Fox investing in Novi Digital Entertainment Pvt Ltd, which runs streaming video platform Hotstar and

Tinuku Star India investing $192 million in digital content

Star India Private Limited founded by Hutchison Whampoa and Li Ka-shing in 1991, on Tuesday won a television and digital license to broadcast India Premier League (IPL) cricket for the next five years with an offer of $ 2.55 billion.

Indian media and entertainment industry worth US$20 billion a year has a very strong competition with global companies like Amazon, Netflix Inc. and a host of other local players. Facebook is also interested in entering into the competition with music products.

Star India is one of the IPL digital rights bidders among other domestic players such as Bharti Airtel Ltd and Reliance Jio. Hotstar is a market leader among over-the-top platforms in India and holds exclusive rights to HBO's sitcom programs, including to "Game of Thrones".