Son of President Indonesia build home food app Madhang.id

The son of the Indonesian president built the online platform of Madhang.id for exotic home-cooked ordering services. Kaesang Pangarep, the youngest son of Indonesian President Joko Widodo announced the launch of a smartphone app to sell and promote home industry cuisine.

"I know Indonesians are more fond of home-based food than restaurant food," Pangarep said in Semarang.

Madhang app is Pangarep collaboration with team at Dian Nuswantoro University in Semarang to accommodate housewives as tenant who sell home cooking. Pangarep said the application empowers Indonesian household dishes are very diverse and exotic.

Tinuku Son of President Indonesia build home food app Madhang.id

Pangarep established PT Madhang Sak Indonesia as the operator's parent application. Tenants do not have to own a stall, but must have a kitchen, a place for purchase visits and always ready to deliver food orders to the customer through the application.

"The app has an 'eat on-site' feature that allows buyers to eat in a tenant place," Pengarep said.

Madhang CEO Maulana Bayu Samudro said the platform was first launched in Semarang, but the company hopes the application will soon be launched in other major cities across Indonesia, such as Jakarta, Bandung, Surabaya and Yogyakarta.

"We will conduct workshops every week, such as how to process and serve good cuisine, provide good customer service and so on," said Samudro.

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