Thor Trucks's AT-One prepares to compete Tesla Semi

Thor Trucks Inc. prepares to bring ET-One electric truck to the market in 2019. The Los Angeles-based startup will hit the well-known market share of Tesla Semi in the pre-order lineup, as well as Cummins, Daimler, Bosch and Nikola Motor Co with hydrogen power.

Thor Trucks has scheduled to ship Thor Trucks to buyers by 2019 and promises a range of up to 300 miles to carry a load of 80,000 pounds. The startup targeted the same short-haul route market by Tesla that was unveiled last month.

Tinuku Thor Trucks's AT-One prepares to compete Tesla Semi

ET-One will sell for US$150,000 for 100 miles and US$250,000 for the 300 mile version that has a top speed of 70 mph. Tesla Semi is planned for US$150,000 for 300,000 miles and US$180,000 for 500 miles versions.

Thor Trucks also has a very unusual design approach where the metal front panel curves into a grille that displays striking logo. The team consists of 18 employees, but the company plans to use an established truck components supplier to increase capacity.

"We have no millions of dollars factory. Without outside funding, we assembled an experienced, courageous and passionate engineer team and started working on researching and designing ET-One at home," says co-founder Thor Trucks, Dakota Semler.

"We want to show the world that you do not have to be a major original equipment manufacturer, like Ford or GM, or a technology mogul to start making progress in this field," Semler said. Thor Trucks's AT-One prepares to compete Tesla Semi

The company uses its own battery pack, but fills it with cells from LG Chem and mounts on both sides of the chassis to produce a torque of 4,700 pound-feet. The truck also has a 22-inch touchscreen on the dashboard and employs engineers from Faraday Future, China's BYD and Boeing.

"A lot of players are entering the commercial EV industry because this is the right time. Compared to others, I think it's all very reasonable.We do not promise thousands of charging stations and millions of trucks. What we offer is realistic," says co-founder Thor Trucks, Giordano Sordoni.