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Challenges of fisheries and agricultural startups in Indonesia

Indonesia is a fishery and agricultural country where the latest data records more than 51 million people working in the sector and the amount is larger than other business sectors. Potential in the field of fisheries and agriculture encourages some startup to develop business in this industry.

Startups and applications will improve the quality of the industry and help the parties to get information on product pricing. On the other hand, startups and applications will also be a source of information for fishermen, farmers and ranchers on ways and solutions to overcome their problems.

Tinuku Challenges of fisheries and agricultural startups in Indonesia

Startups focusing on fisheries and agriculture sector began in several models such as e-commerce, direct trading, crowdfunding and precision farming. Some of them are Angon, BantuTernak, Karapan, Simbah, Growpal and Jala. Check out the complete startup list.

Even so, startup actors have challenges when running the business throughout 2017 primarily is the acceptance of technological innovation and education of production quality development to enhance their competitiveness in industrial competition with long-established players.

Acceptance of technological innovation

It takes time to convince fishermen, farmers and ranchers about technological innovation. The time needed to convince and depend on their level of knowledge. The lowest level can take up to three months to adjust to technology.

Education aims to prepare them to use technological innovation and improve quality. The program also has the goal of transformation from traditional fishermen, farmers and ranchers into modern entrepreneurs. Approaching partners will require a long process and heavy maintenance.

The traditional workforce is especially thought to be very simple where startups should always try to establish a clear partnership process like contracting well and fulfilling obligations.

Improve quality

Education aims to improve the quality where traditional fisheries, farmers and livestock breeders will perform production processes above professional standards, including better product sorting. This step aims to build trust of end-user applications.

They generally only learn from generation to generation or autodidact, while to reach a wider market must be able to produce a higher quality product. Agricultural technology in Indonesia is currently still underdeveloped and infrastructure in rural areas is also very small.


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