Fynd Fashion raised Series C funding led by Google

GoFynd.com raises the C Series funding led by Google. The Mumbai-based fashion e-commerce company operated by Shopsense Retail Technologies Pvt. Ltd. also sees the participation of existing investors, including Kae Capital, IIFL, Singularity Ventures, GrowX, Tracxn Labs, Venture Catalyst, Patni family office and Axis Capital.

The Fynd e-commerce platform that allows offline retailers to sell online has increased the amount of funds kept secret in the Google-led C Series rounds. The company said it will use the latest round of funding to allow the platform to increase consumer engagement and retailers in a better way.

Fynd was founded by Farooq Adam, Sreeraman M.G. and Harsh Shah to provide omni-channel retail products to physical stores that allow stores to list their entire channel inventory in the online e-commerce marketplace. Currently, Fynd works with around 300 offline retailers and picks up 20-25% as commissions depending on shipping costs and other metrics.

"Fynd has built an impressive, tech-first platform that has tremendous potential to scale within and beyond fashion and India… (Its) unique store-driven commerce approach, without inventory or warehouses, gives it a unique position in the marketplace," said Seema Rao, head of corporate development - India, Google.