Fynd Fashion raised Series C funding led by Google
The Fynd e-commerce platform that allows offline retailers to sell online has increased the amount of funds kept secret in the Google-led C Series rounds. The company said it will use the latest round of funding to allow the platform to increase consumer engagement and retailers in a better way.
Fynd was founded by Farooq Adam, Sreeraman M.G. and Harsh Shah to provide omni-channel retail products to physical stores that allow stores to list their entire channel inventory in the online e-commerce marketplace. Currently, Fynd works with around 300 offline retailers and picks up 20-25% as commissions depending on shipping costs and other metrics.
"Fynd has built an impressive, tech-first platform that has tremendous potential to scale within and beyond fashion and India… (Its) unique store-driven commerce approach, without inventory or warehouses, gives it a unique position in the marketplace," said Seema Rao, head of corporate development - India, Google.
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