Samsung says self-emitting QLED may hit market before 2020

Tinuku - Samsung Electronics Co. said Friday it may have self-emitting QLED TVs that do not need a backlight around 2020, claiming the biggest issue is not the technology but the price.

"As we cannot release (self-emitting QLED TVs) at extremely high prices, we are making efforts toward full-fledged commercialization," Samsung Electronics President Han Jong-hui, who heads the video display sector, said during a meeting with reporters at the Internationale Funkausstellung (IFA) Berlin.

Tinuku Samsung says self-emitting QLED may hit market before 2020

Concerning other rivals' move to release self-emitting QLED TVs, such as China's TCL, Samsung expressed confidence that it is still ahead of other players in terms of technology capabilities.

Samsung promotes QLED TVs as their premium products, which utilize quantum dot technology. LG Electronics Inc., on the other hand, utilizes OLED displays, which do not need a backlight, for its high-end TVs.

Samsung, which showcased its QLED 8K TV at this year's IFA, said it will also make efforts to maintain its leadership status in the premium segment.

"We can see that our 8K TV stands out from previous products. We have been a dominant leader in the TV industry for the past 13 years, and we will remain here going forward," Electronics President Kim Hyun-suk, who heads the consumer electronics business.

Considering its Mirco LED TVs, Samsung said it has been receiving a "significant" amount of orders from the Middle East, Europe and the United States. Samsung added the company will also put an emphasis on the built-in kitchen appliances market overseas.

"It is not an exaggeration to say that if we do not succeed in the built-in market in the U.S. and Europe, we cannot succeed in the home appliances business. Although it may take some time for us to become the top player, these are markets we cannot give up," Kim said.

The South Korean tech giant claimed it will also continue efforts to provide customized services to users through the Internet-of-Things and artificial intelligence technologies.

Samsung said it is currently studying methods to understand users' intentions by analyzing facial expressions, along with creating a new platform that can be pre-installed on products to provide AI services without being connected to servers.